July 14th, 2014

CKS Traductions Rebrand

CKS-Traductions-logo-2014

 

Rounds of logo presentation

I wanted to explore the actual process of translation, so after a series of mind-mapping and sketching exercises I hit upon the idea of presenting the translation as the culmination of an evolution… much like a butterfly’s life.

 
From the beginnings of its journey as a caterpillar, then through its time in the chrysalis and finally emerging as a complete and beautiful specimen (a perfect translation).

 
The client had earlier remarked that she felt that a dragon would well represent her fiery nature so I developed this theme too during the first round, however she preferred the butterfly and so we proceeded with that.

 
After choosing the font, we spent a fair amount of time selecting colours as the client was adamant that she wanted something brighter than the original colours I presented to her.

She was still not entirely convinced, until at the eleventh hour she revealed to me that she has always loved comics. We added a bold black outline to the logo and type and one extremely happy client later, we were there!    

 

 
Have a look at the finished files:

CKS Traductions headed paper print ready PDF

CKS Traductions Business cards print ready PDF

Find out more about the website rebrand  

 
The finished logo:
 
CKS-Traductions-logo-2014